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PHILIP KOTLER, HERMAWAN KARTAJAYA

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Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Discover the new rules of marketing
Stand out and create WOW moments
Build a loyal and vocal customer base
Learn who will shape the future of customer choice.
Every few years brings a „new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow.

 

Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Descriere

Marketing 4.0: Moving from Traditional to Digital – Philip Kotler, Hermawan Kartajaya

 

Editura: Wiley

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