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NARESH K. MALHOTRA

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With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies.

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Marketing Research: An Applied Orientation, Global Edition, Paperback – Naresh K. Malhotra

Editura: Pearson Education Limited

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