NARESH K. MALHOTRA
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies.
Marketing Research: An Applied Orientation, Global Edition, Paperback – Naresh K. Malhotra
Editura: Pearson Education Limited